Summary

We are seeking a data-driven and creative Digital Marketing Specialist to plan, execute, and optimize multi-channel digital marketing campaigns. The ideal candidate will possess a strong grasp of current marketing tools and strategies, with a passion for driving measurable results across SEO, SEM, paid advertising, social media, and content marketing. The role requires a blend of strategic thinking, technical skills, and hands-on execution to grow brand visibility, generate quality leads, and support customer acquisition goals.

Job Description

Campaign Development & Execution:

• Design and execute integrated digital marketing campaigns to drive website traffic, leads, and conversions.
• Manage SEO, SEM (Google Ads, Bing), and paid media (LinkedIn, Facebook, Instagram) campaigns with a focus on ROI.
• Collaborate with content creators and designers to build compelling ad creatives and landing pages.

SEO & Content Strategy:

• Conduct keyword research, on-page optimization, and technical SEO audits to improve organic rankings.
• Oversee content marketing efforts, ensuring SEO-friendly blogs, articles, and web content are published regularly.
• Monitor and optimize backlink strategies and domain authority.

Analytics & Performance Optimization:

• Track and report key performance metrics using tools like Google Analytics, Google Tag Manager, and Data Studio.
• Perform A/B testing, conversion tracking, and performance analysis to drive continual improvement.
• Optimize campaigns based on CTR, CPC, CPA, and other KPIs to ensure maximum ROI.

Marketing Automation & Tools:

• Utilize CRM and marketing automation platforms (e.g., HubSpot, Zoho, Marketo) for nurturing and lead scoring.
• Integrate digital marketing efforts with email campaigns and lead management workflows.

Cross-Functional Collaboration:

• Work closely with the sales and product teams to align marketing campaigns with business goals.
• Collaborate on messaging, targeting, and audience segmentation to reach the right customer profiles.

Technical Skills

• Strong experience with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in SEO tools (SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager)
• Knowledge of content marketing and copywriting best practices
• Hands-on experience with CMS platforms (WordPress, Webflow)
• Experience with A/B testing tools (Optimizely, VWO) and CRO techniques
• Familiarity with CRM and automation tools (HubSpot, Marketo, ActiveCampaign)
• Basic knowledge of HTML/CSS for troubleshooting and optimization

Preferred Qualification

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field
• 4–6 years of proven experience in digital marketing roles
• Google Ads and/or HubSpot/Salesforce/Zoho/GoHighLevel certifications are a plus
• Experience in B2B marketing or working with SaaS/tech companies is desirable
• Strong communication, project management, and teamwork skills

Why Join Us

• Competitive base salary with performance-linked incentives
• Night shift allowance
• Structured career growth and leadership opportunities
• Ongoing training, certifications, and learning resources
• Energetic and inclusive team culture
• Regular team-building activities and celebrations
• Access to global markets and innovative campaigns
• Health and wellness programs and work-life balance support
• Opportunity to work with international clients and cutting-edge products.